Wednesday, October 1, 2008

Farmers Insurance Bikes for Babies

(Middletown, CT) September 3, 2008 – Farmers Insurance agents and employees will join motorcycle enthusiasts for the March of Dimes “Bikers for Babies” road rally. Farmers Insurance Group is a national sponsor of the March of Dimes.

Held in cities across the country, these rides will raise an expected $500,000 for the March of Dimes. More than 1500 riders are expected to take to the roads for the Connecticut ride and raise approximately $100,000 to help end premature births.

The ride will take place on Sunday, September 7, 2008. Registration begins at 9:00 am at Palmer Field in Middletown. The 40 mile ride goes through the scenic Connecticut River Valley and ends with a BBQ by the shore at the Westbrook Elks. “This is a fun way to raise money for a very worthy cause,” said Karen Ricketts, Zone Executive Director of Farmers. “We are deeply committed to the March of Dimes and this is one of many fundraising efforts we will take part in to help Connecticut families.” Karen continued, “This is the first year Farmers has sponsored a motorcycle ride for babies. We’ve been in partnership with the March of Dimes for more than 20 years, and thought we would ‘rev’ our fundraising engine this year.”

Farmers is one of the top contributors to the March of Dimes. “These rides will allow us to reach an all new group people to help us in our fight to end prematurity, “said Paul N. Hopkins, Chief Executive Office of Farmers Group Inc. “We’re proud to join the March of Dimes in its mission, while having some fun at the same time.”

The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a campaign to address the increasing rate of premature birth. For more information, visit the March of Dimes Web site at or its Spanish language Web site at

Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers® is the nation's third-largest Personal Lines Property & Casualty insurance group. Property and casualty products are underwritten and issued by the Farmers Exchanges and their subsidiaries, which Farmers Group, Inc. manages but does not own. Headquartered in Los Angeles, the Farmers insurers provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households. For more information about Farmers, visit our Web site at

Sourced from: Farmers Insurance Group